Today, we're kicking off a new project that's like nothing we've done before. In fact, we're not sure it's ever been done before:
Welcome to We Are Fandom.
Eric Kripke -- and pretty much everyone involved with the show -- has commented on how great Supernatural fans are. We're passionate, loyal and eager to promote the show we love. We've got a great fandom...but from a promotion standpoint, it would be great if there were more of us. More fans mean higher ratings, which gives us a better chance to keep our show.
There are lots of different fandoms online, and some of them are in the same boat we're in -- their show is in danger of not coming back, or has already been cancelled. We've all seen 'Save Our Show' campaigns mounted by hopeful fandoms, and some of them seem to be successful. At their core, those fandoms are a lot like us, and they need the same thing we need -- viewers. So we thought, what if we combined our numbers? Why not get fans of a couple of shows working together to support both shows? Both shows will benefit, both fandoms will benefit.
The first fandom we thought of was "Jericho". Last spring, their fans waged a campaign to save their show that was so successful that CBS actually uncancelled the show. The day CBS announced "Jericho" would come back thanks to the fans' efforts, I decided I had to check out the show for myself. Any show that engendered such passion from its fans was a show I wanted to find out about. I watched it, and I liked it. I thought other Supernatural fans would like it as well, and that Jericho fans would probably like Supernatural, and started imagining how both shows could gain from a combined effort. We need to increase our ratings, and Jericho fans need to keep working in hopes that CBS will give them more than the eight episodes they were given.
Eventually, I was referred to Jane, whose influential Jericho Monster blog was recently voted best TV blog over at Hey! Nielsen. She liked the idea, and has already started blogging about Supernatural to the Jericho fans. I'm in contact with Jericho Times newsletter and will soon be starting to write a column about Supernatural for them. We're off and running!
Here's how you can help:
1. To make this successful for everyone, we need to pitch in for Jericho. First of all, I suggest you check out the show; I honestly think you'll like it (bonus -- see how many similarities you spot to Supernatural. There are several.) Season One Jericho is available on DVD, or you can watch streaming episodes on CBS's website. Then, you can post opinions on Hey! Nielsen and respond and rate existing opinions.
2. Learn to use Diggs, and then Digg Jericho-related content. If like me, you're new to Diggs, check out http://digg.com/about. It looks very promising (for Supernatural as well!) For more information about Digg and how to use it, you can attend a Digg chat at Jeritopia tonight at 10 p.m. Eastern. I'm hopefully going to be there and will report back with what I learn, but it'd be great to have a nice showing from Supernatural fans tonight! You'll need to register with the site to take part.
Please let me know if you have any questions!
edit: Please post here and let us know if you check out Jericho or participate in a Jericho-related promotional activity (Hey! Nielsen, Digg, etc.) Thanks!